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<span class='qa-text'>Of course, sometimes I am asked to come up with phrases. For example, in a catalog, I might put eye-catching words in the heading or summarize the content of the page in the heading, so sometimes I put strong and catchy words there. There are many famous catchphrases, but I think they are not just about creating words, but about how to use those words to bring about behavioral change in the reader. So, whether it&#39;s just a catchphrase or the entire catalog, the basic idea is to use words to achieve the goal, whether it&#39;s to promote behavioral change, encourage purchases, or make the product memorable. That&#39;s what I think a copywriter does.</span>
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