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<span class='qa-text'>Basically, I don&#39;t start with words, but I think a lot about what needs to be done. Of course, there are times when I have to decide whether to use a polite &#39;desu-masu&#39; style or a more casual essay-like tone. For example, in the catalogs I create, the most important thing is to make sure that the reader correctly understands how to use the product. To ensure correct understanding, mistakes like typos are absolutely unacceptable, so I always pay attention to that. Even though essay-like expressions might be acceptable in terms of usage, they might deviate from the purpose in a catalog that aims to convey information accurately. Therefore, I choose words based on what needs to be done. When there is a clear objective, it becomes easier to think about which words to use and in which direction to go.</span>
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